Innovation, Innovation, Innovation.
We hear that word a lot but what does it actually mean?
Let’s start with creativity. If creativity is the ability to
generate ideas that fulfil the unmet needs of the consumer then innovation is
the act of turning these ideas into successful products or services.
Creativity? That’s
dangerous isn’t it?
It’s easy to think of creative people as eccentric, loners,
dependant on inspiration, impossible to manage and undisciplined. The creative
engineer is none of these things. Designers and creative engineers are process
thinkers they know when to be divergent and when to focus. The key to having
great ideas is open mindedness, an understanding of human behaviour and a
willingness to ignore what has gone before.
Successful implementation is down to tenacity, the ability
to communicate with diverse teams and having the confidence to learn from
experts.
Embrace uncertainty.
There is no such thing as failure.
To truly innovate we have to take risks. A safe approach is
to take incremental steps, building on what is known and inching towards a
solution. However, sometimes it is better to take a leap into the unknown -to
frame the ultimate solution, the best possible outcome for the end user- and
then work back to what is possible. The latter technique usually results in a
far more innovative outcome than the safe approach.
The creative engineer is tolerant of ambiguity and willing
to move forward, keeping an eye on the big picture not obsessed with detail –
that can come later.
If an idea does not work it is not a ‘failure’.
Thomas Edison is credited with saying
‘I have not failed. I’ve just found 10,000 ways it won’t
work’
If it was easy the competitors would have done it. Creative
thinking means finding many ways to solve a problem, to always be ready with
another idea.
That’s great but
where do these ideas come from?
Innovative ideas come from many places. It could be a
technology-push, new technology looking for a killer app. Innovation may be
borne from observing frustrations with current solutions – consumer pull. New
behaviours and cultural shifts require new products and services. Ultimately,
we need to find ways of solving problems that exist or even that people do not
know they have.
Lateral thinking is essential in making novel connections
between human needs and engineering. Very often the answers are there but not
where everybody else is looking.
Ideas are cheap they are the germ of an innovation
conversion. We need to test them and move on, keep them for another project, try
them again when the world has caught up, borrow them and share them. The
creative engineer will have tools and techniques for generating new ideas and
fresh approaches.
Innovation requires a
clear vision
In the end innovation requires the vision to see an
opportunity.
Innovation requires the vision to use knowledge and fresh
thinking to bring about a solution.
Vision will sustain
the team through the many false starts and unsuccessful ideas along the way.
written for Tata March 2013
written for Tata March 2013
